Service Quality, Customer Satisfaction, and Behavioral...

The current issue and full text archive of this journal is available at www.emeraldinsight.com/1756-669X.htm IJQSS 1,1 Service quality, customer satisfaction, and behavioral intentions in fast-food restaurants Hong Qin and Victor R. Prybutok Information Technology and Decision Sciences Department, College of Business Administration, University of North Texas, Denton, Texas, USA Abstract Purpose – This study aims to explore the potential dimensions of service quality, and examine the relationship among service quality, food quality, perceived value, customer satisfaction and behavioral intentions in fast-food restaurants (FFRs). Design/methodology/approach – The construct reliability and validity was assessed using exploratory factor†¦show more content†¦Speciï ¬ cally, another potential dimension, recovery, is incorporated into the SERVPERF instrument. After establishing sufï ¬ cient reliability and validity of this instrument, we proceed with the second objective – to examine the relationship among service quality, food quality, perceived value, customer satisfaction, and behavioral intentions. The organization of this paper includes another ï ¬ ve sections. The theoretical foundation of perceived service quality and its dimensions are reviewed in the next section, followed by the research methodology including the development of the instrument. Then, the data analysis and ï ¬ ndings of this study are presented, followed by the conclusions and managerial implications. The paper concludes with a section on the limitations of this work and potential future research. 2. Theoretical foundation The importance of service quality is substantially addressed in the fast-food management literature. Superior service leads to satisï ¬ ed and loyal customers whose continued patronage is essential to the success of FFRs. Conversely, poor service quality increases customer dissatisfaction and the likelihood that customers dine at a competitor’s FFR and/or become an active champion in persuading others to go elsewhere (Gilbert et al., 2004). Hence, it is crucial for service managers to understand how customers perceive the service they provide, and what components might determineShow MoreRelatedThe Potential Dimensions Of Service Quality1417 Words   |  6 Pagespotential dimensions of service quality and then examine the relationship between service quality, food quality, perceived value, physical environment and customer satisfaction in KFC Restaurants in Myanmar. Design/methodology/approach –By using exploratory factor analysis and confirmatory factor analysis the construct reliability and validity was assessed. To estimate the relationship among service quality, food quality, perceived value, physical environment and customer satisfaction, structural equationRead MoreService Quality and Student Satisfaction2143 Words   |  9 PagesRELATIONSHIP BETWEEN QUALITY OF SERVICE AND STUDENTS’ SATISFACTION AT UNIVERSITY CAFETERIA 1. BACKGROUND OF THE STUDY The college student market is currently influencing the expansion of university food services. Due to the dining unit options as well as increasing off campus competitors, college students are not tolerating poor quality of food served by university dining services. The college student market is currently influencing the development of institutional food service. To satisfy theRead MoreAssignment on Restaurent4709 Words   |  19 Pagesmeasuring customer satisfaction with technological encounter on restaurant business perspective. Last but definitely not the least; we would again like to thank our course instructor especially for his kind cooperation, suggestions and support to improve our overall performance without which this task would not have been possible. INTRODUCTION In services industries, customer experience depends strongly on the service encounter, which can significantly affect the level of overall satisfaction. UnderstandingRead MoreLevel of Customer’s Satisfaction Regarding Food and Service Quality Rendered in a Food Court4991 Words   |  20 PagesChapter 1 THE PROBLEM AND ITS SETTING Introduction: Customers are the lifeblood of every organization. As such, customer satisfaction is its primary goal and profit maximization is only secondary. Most companies in every industry aim to deliver great value in their products and services to maintain a competitive position food quality was found to be the most important factor contributing to customers overall satisfaction. (Yen-Soon, Moreo, Yeh, 2004). It is suggested that management shouldRead MoreProposal3059 Words   |  13 PagesBackground Stock Market (SM) is a health centric food outlet located within the University of New South Wales, upper campus in Mathews Food Court (MFC). SM entered the UNSW market in February 2008 simultaneously to its’ neighbouring competitors in MFC. In order to attain a competitive advantage SM management’s stated focal objective is to enhance its ‘customer value for money’ offering through the continual evolution of its products, services, and layout. At present SM selling value conceptRead MoreFoodservice Consumer Choice and Service Strategies3438 Words   |  14 PagesManagement and Service IPEDR vol.14(2011)  © (2011) IACSIT Press, Singapore Identifying the Dimensions of Customer Preference in the Foodservice Industry Assoc. Prof. Dr. Firdaus Abdullah1, Abg Zainoren Abg Abdurahman ², Prof. Dr. Jamil Hamali ³  ¹Ã‚ ²Ã‚ ³Universiti Teknologi MARA, Malaysia Abstract. Foodservice industry management must place a high priority on understanding the growing markets. This fast growing industry has a huge influence on the global economy, however it is greatly affected by customers’ ever-changingRead MoreCustomer Satisfaction of Fast Food Chains5562 Words   |  23 Pagesrelationship between customer satisfaction and loyalty in the fast food industry: With relationship inertia as a mediator Ching Chan Cheng1, Shao-I Chiu2, Hsiu-Yuan Hu3* and Ya-Yuan Chang4 Department of Food and Beverage Management, Taipei College of Maritime Technology, No.212, Yen Ping N. Rd., Sec. 9, Taipei City, Taiwan. 2 The Center for General Education, Taipei College of Maritime Technology, No.212, Yen Ping N. Road, Sec. 9, Taipei City, Taiwan. 3 Department of Food Technology and MarketingRead More2 a Study on the Impact of Servicescape on Consumer Behaviour in the Hotel Industry. a Case Study of Upscale Restaurants/Hotels in London, Uk11980 Words   |  48 PagesStructure†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Chapter 2 – Literature Review†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 2.1 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.2 Servicescape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.3 Significance of Servicescape in Upscale Restaurants†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2.4 Servicescape in Diverse Service Settings†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5 Elements of a Servicescape†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2.5-1 Ambience†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5-1a Temperature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2.5-1b Music†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Read MoreRetailing Characteristics of Fast Food Stores and Their Impact on Customer Sales and Satisfaction29639 Words   |  119 Pagesâ€Å"Retailing characteristics of fast food stores and their impact on customer sales and satisfaction† By:- Rajul Bhardwaj Lecturer, Faculty of Management Studies, Gurukul Kangri University, Haridwar(Uttarakhand), India Table Of Contents:- ï  ¶ Chap-1 Introduction 1.1 Global Retailing Industry..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.2 The Far East Experience..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.3 The Changing Food Retailing sector in Asia.. 1.4 Recognition of a Problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 1.5 Objectives ofRead MoreModel Thesis31971 Words   |  128 PagesABSTRACT Customer Service Experience: A Quantitative Analysis of Frontline Employees’ and Customers’ Perceptions in the Fast Food Industry by William Yaw Adufutse M.S.A., Central Michigan University, 2005 B.Sc., Central Michigan University, 2004 Dissertation Submitted in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy Management Walden University August, 2010 ABSTRACT Many investigators have documented a continuing decline in levels of fast food restaurant

Government Intervention And The Internet - 1094 Words

Government Intervention in the Internet A growing concern over our privacy online is causing us to seek legislation to protect us. Although this may seem harmless and beneficial for all, there are many valid points as to why the government should not intervene. When it comes to privacy online, the responsibility should be left in the hands of the people that disclose such information in the first place. Government involvement should not be allowed for the sake of our privacy, because it may come at the cost of being censored, losing technical expertise, losing innovation, and DE-unifying the internet. Despite all this, many still argue in favor of government intervention. The majority of the reasons behind anyone that may argue in favor of government intervention is the added protection to our private information from criminals (Jason H.), and the vast amounts of explicit adult media that can be accessed by anyone, especially children. What many may not know is that these problems can be handled by the people. Many popul ar social and banking sites have effective countermeasures to protect the privacy of their users. Although these security systems are robust, the user should be wary that their information may be compromised if not handled correctly. Users should be careful about posting sensitive material on sites that are easily susceptible to security breaches. Changing passwords regularly, avoiding sharing information with strangers and destroying waste files withShow MoreRelatedGovernment Intervention and Internet Regulation2261 Words   |  10 PagesGovernment Intervention and Internet Regulation Internet is a global network that connects millions of computers together and allows people to communicate and share information with each other in an effective and easy way. It has become the most widely used means of communications of recent times. â€Å"The number of U.S. homes with one or more personal computers increased by 16% (in 1995) to about 38 million households, up from 33 million in 1994 and 25 million in 1993† (Fox 9). â€Å"Along with that staggeringRead More Government Intervention On The Internet Essay1398 Words   |  6 Pages Government Intervention on the Internet nbsp;nbsp;nbsp;nbsp;nbsp;During the last decade, our society has become based on the sole ability to move large amounts of information across great distances quickly. Computerization has influenced everyones life in numerous ways. The natural evolution of computer technology and this need for ultra-fast communications has caused a global network of interconnected computers to develop. This global network allows a person to send E-mail acrossRead MoreThe Internet A New News1160 Words   |  5 PagesThe Internet a New News A fact is something that is said to be indisputably true. Facts are key in portraying any storyline or narrative. If facts are important in conveying relevant information the media should be concerned with reporting only facts that provide an accurate description of events. Unfortunately, certain media outlets have issues with reporting solely facts. The media can be an amazing tool for dispersing information amongst the masses and can ensure that everyone is educated onRead MoreThe Queensland Government And Health Promotion Strategies904 Words   |  4 PagesThe Queensland Government Healthier. Happier campaign is a key element of the Queensland Government s strategic approach to address the critical health issue of obesity in Queensland (Queensland Health, 2014). Three million Queenslanders will be overweight or obese by 2020, and overweight and obesity are the major risk factors for cardiovascular disease, cancer, diabetes and some musculoskeletal conditions (Commonwealth of Au stralia, 2016). Based on these current trends, the Healthier.HappierRead MoreThe Government Intervention And Its Effect On National Security1203 Words   |  5 Pagesand regulations to who is ultimately responsible and the one to assume responsibility when breaches take place. Whether it is the government or the private sector, someone has to take charge because we all have a vested interest in protecting our families, our businesses and our nation’s security in cyberspace. In this paper I researched into what government intervention is in the works when it comes to cybersecurity and protecting national security, the responsibility of the private sector as it pertainsRead MoreEuropean Attitudes Towards The American Civil War1672 Words   |  7 PagesUnited States declared a state of insurrection against the Confederacy of rebellious southern states. In Europe, the ordeal was referred to as The American Question. The question could not be evaded; a choice had to be made between neutrality and intervention. European attitudes towards the American Civil War would have a significant effect on the war s ultimate outcome (Randall and Donald 355). Throughout the early months of the conflict, the reaction of Europe was of great interest to both sides;Read MoreInternet Censorship Essay994 Words   |  4 Pagesanother, many are calling for the censorship of Internet pornography. While some say it is a necessity when it comes to the industry, others argue it is downright unlawful. Internet pornography is a billion dollar industry that shows no signs of slowing down. Some argue that it may be high time to step in and slow it down for them in the form of censorship. A recent study concluded that there are around 4.2 million pornographic websites on the Internet, which make up about 12 percent of the totalRead MoreThe Dark Web : The Deep Web Essay1696 Words   |  7 Pagesusage. The dark web essentially creates a difficult to track, anonymous internet browsing session by using proxies and other methods. The dark web allows information and data to be gathered and utilized without the user having knowledge as to where the data had come from. Using a proxy makes the user s IP address constantly change so that they cannot be tracked easily. The main argument involving the dark web is if the government should attempt to regulate and monitor the dark web in the effort toRead MoreImpact Of Cybercrime Today : Government And Private Industry Through Information Sharing Methods1354 Words   |  6 Pagesforcing government and security agencies to place focus on cybersecurity within government, private, and public sectors. In 2015, the administration intends to pass legislation to strengthen cybersecurity across the U.S. government and private industry through information sharing methods. Contradictory controversy exists whether the government may dictate how the private industry should carry out their cybersecurity, if so, is it effective? Over the last several years, the government has collaboratedRead MoreRyan Khaghani. Mr. Schaefer . Honors English 10B, Period857 Words   |  4 PagesVersus Privacy The Internet was first used in the nineteen sixties by a small group of technology professionals. Since then the internet has become an essential part of today’s world, from communicating through texts and emails to banking, studying, and shopping, the internet has touched every aspect of our lives. With the growing use of the internet, protecting important information has become a must. While some believe they have the right to privacy, and feel that the government should not be at

Different roles within group Free Essays

Identify five different roles within groups; discuss the ways in which they can contribute to the successful completion of a task. Leader/Facilitator The position of the leader is significant, as the team would not have any guide or direction and would most likely become unproductive. The leader clarifies goals, promotes decision-making and delegates well. We will write a custom essay sample on Different roles within group or any similar topic only for you Order Now She/he must have outstanding interpersonal skills, being able to communicate effectively with team members hrough good listening, verbal and non-verbal communication. Team worker/ Motivator The role of the team worker is to maintain harmony and unity between all members; they work towards resolving any conflicts that affect the team’s dynamics. They are very motivating and supportive of other team members. They tend to never take part in decision making as they wouldn’t want to be seen taking sides. Resource Investigator The Resource Investigator is a strong communicator, good at discussing with people utside the team and gathering external information and resources. They are usually very rapid thinkers and excellent at extracting information from the foundation. They also are very advanced at networking with other teams and organisations. Completer/ Finisher The Completer/Finisher is a task-orientated member of the group and as their name implies they like to complete tasks; they pay great attention to detail and are very good at organising meetings/ discussions for the team. They keep the team up on schedule and can usually have a tendency for being anxious about meeting targets and deadlines. Implementer People who play the implementer in the team are the one who usually get everything done. They are practical, focused and strong minded individuals and turn the team’s proposals into plans. Due to their rigid nature, implementers would rather stick to old, tried and tested methods than to embrace change and improvement. How to cite Different roles within group, Papers

Digital Innovation Script Deli

Question: Discuss about theDigital Innovationfor Script Deli. Answer: Introduction Script Deli would be an online marketplace for providing books to college students. They can buy, sell and exchange their reference books. They have the option of auctioning and putting up ads for the books. It would be open to students of all universities in Australia. The head office would be located in Melbourne. Discussion Script Deli has a value proposition of solving student issues related to buying and selling of books, old and new. Students also would get the opportunity of earning quick cash by selling old books that they do not require anymore. The business would generate revenue from directly selling the books purchased from the suppliers to the customers (Osterwalder 2014). Sometimes some books would require repairing and modifications. The business would carry out the alterations and sell those books at a higher profit margin. Advertisements put up on the website would also generate a lump of revenue for the business. The business would incur costs from developing a website for the entire selling and buying process. Maintenance costs of the system administration would be added to that. Along with these, warehouse costs and delivery services costs would be incurred (Nrhi 2015). The potential target market would be college students enrolled in the universities and colleges of Australia. The initial target market would be large towns and cities, which would later expand to the whole country. The business would aim to cater to students of all types of subjects. The initial funding would be taken from bank loans and some personal savings. Conclusion The company would aim to establish itself as a leading online book market by utilizing market knowledge and new technologies to generate the maximum revenue. As it is a relatively new concept, and without much competition in the market, the business would be able to flourish in no time. References Nrhi, T., 2015. A Competitor Analysis for an Online Student Portal Start-up. Osterwalder, A., Pigneur, Y., Bernarda, G. and Smith, A., 2014.Value proposition design: how to create products and services customers want. John Wiley Sons.